This and that…

Here’s a really quick blog – but a great idea – I want to share with you this week…

About two simple words you use unconsciously all of the time…

But you might not understand their power…

The words are “this” and “that”

You see…

If you use the word “this” it implies that you are in possession of whatever you are talking about. You have ownership.

However, if you use the word “that” you are moving away from whatever you are talking about.

Is it THIS? OR That…

Is it THIS? OR That…

Imagine saying…

“This ball” – Where do you see the ball? Most people see it in their hands.

Now imagine saying…

“That ball” – Where do you see the ball? Most people see themselves pointing at a ball somewhere away from them.

So how can you use this in business?

When you are talking about your services and products be very careful about the language you use. If you say “that” a lot the prospect will sense you are trying to distance yourself from what you are offering and therefore have less confidence in it. Make sure you say “this” and take ownership.

If you are dealing with a complaint, always say “this” when talking about it with your disgruntled customer. That way you show ownership of the problem. If you are complaining and the person you are talking to is saying “that” a lot you know they are distancing themselves from the problem and you’re not getting anywhere!

What other situations can you think of where you need to be careful about how you use “this” and “that”?

Let’s Get Started…

Pull Your Socks Up

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Simon has been inspiring, challenging and supporting business owners and their teams to be the best they can be since 1997. In the first three years he owned GreenStones, he quadrupled its profits, tripled its turnover and doubled the number of team members. And if that is not enough he has also ran the London Marathon, cycled from Lands End to John O’Groats (raising over £20K for Arthritis Research) and qualified as a hypnotherapist. Simon now spends his time helping business owners use the Bravest Business Model to help them focus on the most important functions of their business. After they have been working with him for a while they start to earn the money they deserve, they get more time with their family doing the things they want to do and they make their mum proud!

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