 Are you winking in the dark? I was speaking with a client recently and he expressed a reservation about marketing and advertising his practice. During the conversation I recalled something my grandad said to me when I was younger. Grandad ran a very successful garage and most people came back to him year after year. He also advertised in the newspaper and one afternoon I questioned why he still did that, given most of his customers were repeat customers. He said, “Running a business without advertising is like winking at a girl in the dark. You know what you are doing, but no one else does!” Now, looking back, that message struck a chord with me as I was never the most confident person when approaching the opposite sex. I did a lot of winking in the dark! And I think I have unconsciously carried that on in to my businesses. So, having had it brought to my attention, I have challenged myself to “turn the light on” and share with my communities much more about the positive impact my team and I have when we work with our customers. At least we’ll find out who is or isn’t interested in working with us! Simon SaysHaving worked within the accountancy profession for over 20 years now I know I’m not the only one “winking in the dark”, so here is my little challenge to you… Between now and the 7th February (you can concentrate on other things in January if you want!) resolve to overtly share with your community just one service, success story or thought that will help you to help them more. Go on, I dare you to turn the light on. Let’s Get Started… Pull Your Socks Up…
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